2011-12-08 e-Christmas: Gaining last-minute-shoppers with Google AdWords
Taking out AdWords ads wisely around Christmas / Retailers without a classic Christmas trade should reduce AdWords to their core product range
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2011-11-22 AdWords with vendor reviews can be expensive
Increased attention on AdWords ads do not guarantee more sales / feature not useful for every provider / eprofessional whitepaper explains the pros and cons
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2011-11-14 Provinzial Rheinland is best on facebook
eprofessional analyzes 20 insurance companies’ facebook activities / First study to consider the metric “talking about this” / Allianz and ERGO are good at facebook-communication, Admiral Direkt has catching up to do
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2011-10-18 Kathinka Arlit promoted to executive board
Daniel Fazelzad is the new Director International Cooperation & Innovation/Construction of a web development unit
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2011-08-23 Internet users want more creative advertising
Creativity is also mandatory in online advertising / Industry also considers more creativity in online marketing to be an important trend
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