PPC Unit publishes BVDW study on advertising effect: “Synergy of TV and search engine advertising”
Dusseldorf, 12th February 2010 - The advertising impact of television campaigns is increased significantly by combining it with search engine advertising. This has emerged from the report “Synergy of TV and search engine advertising” published today by the PPC Unit of the German Association for the Digital Economy (BVDW) e.V. in cooperation with eprofessional, Google, jaron, MediaCom and Quisma. The study found that search engine advertising, including PPC (pay-per-click) and SEO (search engine optimisation), significantly improve brand awareness and image, relevance, word-of-mouth, contact duration and click rate. TV ads and search behaviour for Audi, CASIO, HUK-COBURG and ING-DiBa, representing the automotive, consumer electronics, insurance and banking industries, respectively, were used for the survey, which polled approximately 3000 internet users aged between 18 - 49 years. The complete report is available free-of-charge as a PDF on the BVDW website at www.bvdw.org.
2010-02-12
PR
