“40% of all websites are not iPad-ready” / Online shops face particular problems / iPad on sale in Germany from 28th May
Hamburg, 10th May 2010 – According to Apple, the iPad will be available in Germany from 28th May. This means that companies should already be thinking about how to get their websites ready for the new device. In an independent study by eprofessional, a random sample of publishing house, online shop and brand websites was tested for iPad compatibility. One key finding was that online fashion shops, which rely on Flash animation to present their products and related content, will face particular problems. Instead of a 3D depiction of the product, which can be rotated and viewed from all angles, the iPad user will simply be confronted with an empty box.