eprofessional whitepaper explains foursquare, facebook places and Google places / “Companies with a local base should get started now”
Hamburg, 7th February 2011 – Every fourth German now owns a smart phone, which has huge potential for location-based advertising. But many companies have not yet grasped how these so-called location-based services work and are consequently missing out on a free and extremely effective marketing tool. Cafés, bars, hotels, boutiques, entire retail chains – any business with a local base can entice passers-by and locals into their store using services like foursquare, facebook places and Google places. To help companies get started with mobile advertising, the performance marketing agency eprofessional has put together a whitepaper on how to use location-based services. Step-by-step, the paper explains how companies can use these services to target potential customers more effectively.