Increased attention on AdWords ads do not guarantee more sales / feature not useful for every provider / eprofessional whitepaper explains the pros and cons
Hamburg, November 22, 2011 - reviews of customers have prevailed on the internet. According to a study* 77 percent of online customers are influenced by other consumers reviews when it comes to a purchasing decisions. Google also offers the ability to view customer reviews directly in the AdWords text feature "vendor – evaluation - extension". However, this feature is not suitable for every provider and can even be detrimental. The reasons for that are explained in the new free whitepaper by the performance agency eprofessional "Google vendor reviews: pros and cons". According to eprofessional, the possibility that customer reviews add a positive effect to a brand depends on the industrial sector. While the use of such reviews has become virtually mandatory in the online trading sector, other providers first have to contrast costs and benefits to exclude possible disadvantages. The whitepaper explains what needs to be regarded when using AdWords and how the feature can be used useful.
*forrester & Jupiter research
Whitepaper „Google vendor reviews: pros and cons“