HLX.com launches as online travel agency / KeywordCombiner by eprofessional in the field
Hamburg, 20th March 2012 – HLX.com (which previously operated as airline carrier) launched their online travel agency at the close of last year — and has pulled eprofessional’s performance marketing experts on board to help.
eprofessional’s pitch won the day against two other contenders for HLX.com’s PPC contract. The goal will be increasing holiday bookings via HLX.com and raising the already established domain name’s profile as online travel agency.
HLX.com dynamically aggregates hotels and flights into customized package holidays. It is the first German online travel agent to provide a neutral price comparison of all competing service providers. The site also offers a number of unique features — users are able to compile their own travel catalogues and Holiday Check reviews have been integrated into the search process itself.
“Our innovative technology sets new benchmarks for online travel agencies. If you book with HLX.com once and try out our intuitive and individually responsive search engine tool, you’ll come back. Although we’re still receiving online traffic related our airline carrier HLX, we’re keen to attract new users. eprofessional presented us with a comprehensive PPC package and won us over with their keyword strategy, know-how and their range of available tools.” commented Nikolaus Pauseback, Managing Director of HLX Touristik GmbH.