An expert survey among 116 online professionals on the current challenges in SEO/ Five arguments for a content strategy
Hamburg, 14th August 2012 – eprofessional’s latest expert survey among 116 online professionals results that providing current content with high-quality and high-relevance is the best way to deal with recent Google updates like Panda or Penguin.
Regarding the question, which strategies to maintain medium and long-term visibility in Google’s search results is currently working best, two out of three respondents focus on the regular integration of current content on their website. 56 percent face the algorithm updates with a content revision on their website. In addition, the experts claim that linkbuilding strategies should be reviewed (55 percent) and more social features should be integrated on websites (38 percent).