eprofessional's survey previous to the dmexco 2012/ Mobile internet usage challenges the online industry/ Budgets remain stable
Hamburg, 20th August 2012 – Mobile marketing, social media and costumer journey analysis are the three most important trends in online marketing 2012.
This follows eprofessional’s recent poll among 116 online marketing experts. The survey is conducted annually just previous the trade show dmexco. Content-marketing and multi-channel tracking are level-pegging on rank four, video-advertising lands on rank five. Real-time bidding ends up on rank six. The future issues of smart TV and multiscreen commercialization still have the least importance to the surveyed online professionals. In 2011, creativity in online advertising, social marketing, and multi-channel tracking were the most important trends in online marketing.